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Jody Hatton

Helpful Dude of the Interwebs

Creating Rockstar Results with Inbound Marketing Videos

Awesome, you made it!

First: congrats on making it through a 9-minute video without getting pulled away by all the other distractions in your life. 🙂

Second: here's a copy of the “Inbound Marketing Cheat Sheet” in case you wanted to refer to it later:

Download the full-resolution version here (right-click, Save As).

Next Step

There are tons of different ways to make inbound marketing work for your business, and video is one of the most popular and efficient methods of engaging audiences.

The easiest way to get started is by nurturing your existing customer relationships. Your customers already know/like/trust you, and if you're looking to create quick results, they're your lowest-hanging fruit.

Here are 3 ways to delight your customers using video:

1) Gratitude

Thank-You Videos

As you've just learned, showing your customers that you value the relationship has a powerful impact on how they feel about your business.

“Thank-you” notes are small gestures that go a long way. Delighted customers are happy to buy from you again, and encourage their friends and family to buy from you as well.

Most companies only send these kinds of videos over the holidays, but they work all year round. (Do you only tell your significant other “I love you” once a year? Of course not!)

See examples here

2) Success Stories

Success Stories

This kind of video will help you delight your customers and make it easier for them to promote your business to their friends and family.

Strangers, leads and prospects will always trust the words of “real people” more than the business itself, and case studies allow them to better visualize themselves using your products or services.

Success stories make for excellent content on your social media channels, and when combined with paid ads, can also help you re-target existing customers.

See examples here

3) Introduce New Products and Services

New Product and Service Introduction Videos

Innovating is a powerful way to create customer loyalty. By continually creating new products and services that make their lives better, you’ll show your customers that you really do care about them.

Use videos like these to introduce your customers to your new offerings and they’ll be excited to come back for more.

See examples here

Free Consultation

If you have any questions about the video you've just seen, or any questions in general, I'm here for you!

Reader Interactions

Comments

  1. Thank you much for this valuable info, and as you said, this is applicable to every economic activity, like Real Estate Sales in my case.
    Best

    Reply

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