Helpful Dude of the Interwebs
The world of video marketing has a dizzying array of possibilities. Business owners look at all the choices and wonder, "Which kind of marketing video will give me the best ROI?" Most companies make their first marketing investment in the form of an "Explainer," a 60- to 90-second video that …
[More] about Video Marketing Ideas: The 14 Video Types That’ll Give You The Best ROI →
Wanna know something weird? According to an intensive study by McKinsey & Company, 60% of consumers of facial skin care products went online to conduct research about a product after they purchased it. Why? They were deciding whether to recommend the products to others. When customers are …
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Hooray! You've brought strangers to your website. You've given them value and captured their contact information in return. Now your prospects are educated and ready to buy ... but they're overloaded with all the options they have to consider. Video taps into the brain's emotional center in …
[More] about 4 Video Types that Convert Leads into Customers →
Are you looking to generate more leads for your business? The almighty lead magnet is here to help! A lead magnet is an easily-consumable piece of information that you offer on your website to convert visitors into leads. Also referred to as opt-in …
[More] about 3 Examples of Video Lead Magnets to Help you Convert Website Visitors into Leads →
If you've ever tried advertising on Facebook or Google, you know how hard it can be. And confusing. And expensive. Most of the time, your ad will be seen by a total stranger. If they detect even a HINT of advertising ... POOF! They're gone. Let me make this clear: You absolutely can …
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Free Video Training THIS VIDEO DELIVERS! Watch now to discover: The 3 universal ways to grow your business (or any business) 3 ways that the new style of marketing is changing the world Why traditional marketing is so broken The 4 decision-making …
Any business that expects to grow in 2019 needs to be serious about their video marketing plan. Video is a medium that scares some business owners. It's easy to spend a lot and only get mediocre results if you aren't delivering the right content at the right time. Worry not, my friend! I've …
[More] about Your 4-Step Video Marketing Plan: How to Convert Total Strangers into Repeat Buyers →
In these troubled economic times, companies everywhere are looking to reduce costs any way they can -- and marketing budgets are usually the first to go. At the same time, companies desperately need to increase their revenues, making marketing more important than ever. What are the absolute minimum …
Recently, a few clients have asked me: "I have a list of customers who've bought from me in the past. I want to use a newsletter to stay top-of-mind and encourage them to buy from me repeatedly, without damaging trust or losing them as a customer. Is this even possible?!" Absolutely! It …
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Lovable nerd dedicated to improving peoples' lives. Originally from Canada. Current home base: Hengelo, Netherlands. Visited 30 countries since 2013. [Learn More]
